Will your startup survive?

Your product and customers

Do you have paying customers yet?

Not yet, still building A few, once in a while Yes, steady and they come back Yes, and growing every month

Before building it, did you talk to people to confirm they wanted it?

No, we built it first Yes, we asked before building

After paying everything it costs to serve one customer, do you make money?

No, we lose money on each one We roughly break even Yes, a small margin Yes, a healthy margin

How do customers reach you?

We chase them one by one Some referrals, some outreach Ads and word of mouth bring them They mostly come to us on their own

Did you hire or spend heavily before having steady customers?

No, we kept it lean Yes, we grew before the demand was there

How often do serious disagreements come up between the founders?

Almost never Rarely Every now and then Often

Which areas does your founding team cover?

Product or engineering

Sales

Operations

Finance

Have you founded a company before?

This is my first one Yes, but it did not take off Yes, and I sold it or it succeeded

How many years have you worked in this industry?

How many people or companies could buy what you sell?

A local niche A region or a city The whole country Several countries

How many companies already offer something similar?

Almost none A handful Quite a few The market is crowded

Right now, how hard is it to find investment in your sector?

Very hard, nobody is investing Hard Normal Easy, there is money around

What sector are you in? Where do you operate?

These three numbers tell us how long you can keep going.

Cash you have right now (USD) How much you spend per month (USD) Total raised so far (USD) How did you fund it?